Microsoft targets Linux with new ad
campaign
Ads cite study that found Windows 2000
costs less to operate for a variety of tasks
By Robert McMillan, IDG News Service
The campaign consists of a two-page advertisement,
which was featured in six computer industry trade publications this week, that
cites a 2002 IDC study that found that Windows 2000 costs organizations less to
operate for a variety of server tasks including networking, security, and file
and print serving. "Reams have been written about Windows and Linux," the ad
reads, "Let's skip to the bottom line."
On the next page, the advertisement directs readers
to a page on Microsoft's Web site which contains a number of case studies and
analyst reports that tout the benefits of the Windows operating system.
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N.S. Soundara Rajan,
Freelance IT journalist,
Columnist "Deccan Herald", published from
Bangalore, India
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