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*"If consumers even know there's a DRM, what it is, and how it works, we've already failed" - Disney Executive.*

*Defeating DRM is all about awareness*. The direct actions that we have taken are all about this. Whether it means protesting outside Apple Stores in Hazmat suits or getting HUGE press coverage for announcing the Bono petition (sign it now http://defectivebydesign.org/petition/bonopetition). Action gets attention, and creates space for debate. And as our friends at Disney recognize, if there is a debate, we will have won.

Clear your schedule for a world wide day of action against DRM. *On Tuesday October 3rd we will all be taking action to raise the stakes and attempt to increase awareness to the threats of DRM - in a very significant way.*

Add the action that you will take!http://defectivebydesign.org/actions/plan_your_october_3rd_action(real world or virtual) and ask others to join you. Or join the actions already plannedhttp://defectivebydesign.org/en/actions/oct3listand get connected to others in your town.

Submit your ideas http://defectivebydesign.org/node/add/content-idea for October 3rd and we will be ready to make it happen. Tell ushttp://defectivebydesign.org/node/add/content-ideahow you think we can, together, raise awareness to defeat DRM. We will award prizes for the best ideas and actionshttp://defectivebydesign.org/actions/plan_your_october_3rd_action.

Yes, that's right, to add a little more fun to the events (and we just love to get competitive here at DbD) we will award prizes for things like Best Idea, Best Action, Best Team Action, Best Photo, Best Blog, Best Video, Most People Contacted, Thing that makes us laugh.... and others. Submit your action todayhttp://defectivebydesign.org/actions/plan_your_october_3rd_action !

*Based upon your actions on October 3rdhttp://defectivebydesign.org/actions/plan_your_october_3rd_actionwe will fulfill Big Media's worst nightmare: public awareness about the dangers of DRM.*

Take a look at some of the idea's that have been submitted already!http://defectivebydesign.org/ideas/day_against_drm

Is your idea too sensitive to tell everyone? Would it ruin the fun if everyone heard your idea now? Send us those suggestionshttp://defectivebydesign.org/contact .

Digg this story!http://digg.com/tech_news/October_3rd_Declared_Day_Against_DRM

http://defectivebydesign.org/en/blog/announce_day_against_drm