We all know that GNU kicked off the movement of "free software" with the GPL licensing terms.This licence made sure that any piece of software distributed under GPL will remain "free". Thus GPL has a social control over the commercial exploitation a product which is developed by collective effort and shared knowledge.
Therefore I think the term 'GNUware' may be used in place of "free software". The "GNU" part serves as link to those who hear it for the first time. Let us hope that the BSD people won't complain ;-)
Other suggestions are "peoples' software" and "social software"
SURESH
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