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The term ‘free software’ isn't mentioned once, not even as an exploitable weakness. This contrasts strongly with the original Halloween Memoranda. I'm not sure what this means, but one strong possibility is that the term has simply fallen out of use both at Microsoft and in their survey population. The messages and tactics the open-source community has developed over the last five years are working well. Our memes about security, TCO, and competitive impact have achieved deep penetration in Microsoft's survey population. Abstract arguments about intellectual property rights, on the other hand, have served Microsoft just as poorly as they have served us.