Microsoft targets Linux with new ad campaign

Ads cite study that found Windows 2000 costs less to operate for a variety of tasks

By Robert McMillan, IDG News Service

The campaign consists of a two-page advertisement, which was featured in six computer industry trade publications this week, that cites a 2002 IDC study that found that Windows 2000 costs organizations less to operate for a variety of server tasks including networking, security, and file and print serving. "Reams have been written about Windows and Linux," the ad reads, "Let's skip to the bottom line."

On the next page, the advertisement directs readers to a page on Microsoft's Web site which contains a number of case studies and analyst reports that tout the benefits of the Windows operating system.

.....more at http://www.infoworld.com/article/04/01/06/HNmslinuxads_1.html

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ N.S. Soundara Rajan, Freelance IT journalist, Columnist "Deccan Herald", published from Bangalore, India Knowledge networker

...connecting people to people and people to knowledge