Dear Ms Fletcher
I am in possession of your mailed offer advertising PC guides entitled
"At Home With Your PC". On reading this, together with the sample guides
enclosed, it appears that the material you are selling (at a huge
discount from the advertised price) is a 'helpful guide' aimed at home
users of personal computers running versions of the Microsoft Windows
operating systems.
However, this clarification appears nowhere in the text of the offer,
which only refers to PCs as though the term 'PC' implies solely such
devices. There is no mention at all of GNU/Linux or Macintosh or any
other widely used operating system for personal computers, which in
themselves are not (for your information) confined to a single operating
system, and definitely not solely to versions of a proprietary operating
system that constitute a virtual monopoly of consumer's mindspace,
probably due in large part to such misleading public messages purveyed
by prominent media organisations. In fact, you do not even mention the
trademark 'Microsoft Windows' or its equivalent, thus implying in
substance that there are no alternative systems in existence.
It is only on reading the 'sample guides' in detail that it becomes
clear that your offer relates only to use of Microsoft Windows and
additional computer applications such as Microsoft Word and Microsoft
Excel sold by the same company. In very fine print (and at right angles
to the normal text), the guide pages carry a certificate that the
content of the guide has information pertinent to home users of
computers running Windows 95 (not correctly trademarked Microsoft
Windows 95) and above. There is no such disclaimer in the text or
margins of your offer letter.
I find this a shocking misuse of the goodwill that the Reader's Digest
has built up over the years, one that supports free choice for the
consumer to purchase goods and services, without being misguided by the
media. I am copying this mail, in protest, to public service lists
relating to the use of computers in India, and to users of alternate
operating systems. I trust that others will be informed in time of the
limitations of your offer and be able to make an informed judgment
regarding their own purchase decisions. Unfortunately I do not
immediately have at hand the mailing address of the Consumer Society of
India or of the Advertising Standards Council of India, who also should
be informed.
I do hope you will immediately either unconditionally withdraw this
partisan offer, or suspend it until your editorial team can expand your
offering to users of alternate systems, or make it clear that your offer
is indeed limited as described, explaining exactly why you have chosen
in this case to withhold important information, thus relaxing your
journalistic independence.
Sincerely
Vickram Crishna