I read this today in express computer that the Maharashtra govt has signed an MOU with M$ to spread computer literacy in the state. All this after the president has openly endorsed FLOSS and recommended it in all future govt projects.
Maybe we r not spreading enough awareness, besides rampant piracy aint helping either. For people windows is free in any case and this makes it harder to make them see the light.
Also the "it gets the job done" attitude is very common. Also people use open source and free software synonymously. Even the people who r pushing for linux adoption r always using points like virus free, no spyware etc, no one is pointing out the benifit of free software.
One suggession, maybe targetting college festivals like malhar and mood i will be a good idea and we can try and explain what free software is all about.
i think i've rambled enough ... besides i'm too sleepy to write anymore I-)
Anand.