Sometime on Oct 11, FS cobbled together some glyphs to say:
"GNU/Linux" useless? IMO the name is not supposed to have any utility besides clear and unambiguous denotation. So
The name is an identifier. It must be chosen based on advertising and marketing needs. This is why most names are trademarked - to protect against others using the same name.
Attribution is not a property of the name.
It is not necessary that all persons/entities involved in producing the application be credited in its name. That's what the CREDITS/Acknowledgements/Licence files are for.
Many products have failed simply because they picked a name that didn't roll off of people's tongues. If word of mouth marketing isn't going to work, it will be very hard to sell your product.
While the FSF's message is important, it can only be used to sell the product to a subset of all potential clients. Different markets require different marketing strategies. Just like you wouldn't use the same strategy in India and Mexico, so also you cannot use the same marketing strategy to people who understand freedom and to those who don't care.