On 31/12/06, Kenneth Gonsalves lawgon@au-kbc.org wrote:
get real. this is marketing, not politics. And Rony has practical experience, everyday experience in marketing - we need slogans that will appeal to the target audience, not stuff to make ourselves happy
that's why the fact that cost effective software with absolutely no virus and spyware problems and no stability issues must be on our highlights. the most important question that will time and again come is "why does a virus free secured and stable system with all the software come free? how is it possible that humans are so unselfish to give it out for free?" we need to carefully address the issue. because if we say "by free we mean freedom not price" we are essentially loosing the ground of no cost software vs m$ and high cost. and if we do build up marketing policy on total ownership cost, just remember m$ gives out free cds of windows and office to many institutes and organisations. and again the above mentioned question of "how is such a good thing free?" will come up. think carefully about striking a balance between these two paradoxical situations. and yes if we are stressing on the fact that it is actually not free as in free beer, then we must prove that the quality is 100 times better. this is where no virus issue can be stressed and also we need to clear the mith which goes "linux has no virus because it is not commonly used". I need not mention who is spreading this rubbish shit amongst less knowledgeable people. regards. Krishnakant.